Enter a tree service website. 71 checks, about twenty seconds, no email.
We read your site the way ChatGPT, Google AI Overviews, Gemini, Claude, Grok, Copilot and Perplexity do: no JavaScript, a few seconds, whatever is actually in the page. Then we score 71 checks against it.
Queued
"I have a big oak leaning over my house. Who can take it down safely?"
More of your callers are asking a phone, not Google. If an assistant cannot see the tree, the crew behind it or the insurance covering it, it recommends the company it can.
Plenty of contractor sites block ChatGPT and Claude without knowing it. One line in a settings file does it.
A ninety foot oak, close to a house, insured crew. If an assistant cannot confirm you handle that, the caller never hears your name.
Compare against three other tree services and see exactly what they publish that you do not.